by Filip Mrva
Meet Darina, a dedicated Strata employee who works everyday to bring your company story to life. She is the head of the Miller Genuine Draft campaign, bringing exceptional experience to your favorite club!
Dari (as everybody calls her in the office) is an Account Manager in Strata Promo for 3 years now. As most of her colleagues, she works in every aspect of promotion, that is organizing advertising campaigns, organizing promo teams, coming up with ideas and solutions and much more. She tries to communicate with clients as with friends, so it makes her job easier and more pleasant. However, she has one particular favorite part of her job, and that is, surprisingly, budgeting. When a new promotion is coming up, she needs to come up with the right budget and propose it to the Manager and client. It is a very important job, because she has to think carefully about every aspect of a campaign, in order to come up with a complete budget. ´´All costs that will be incurred in the implementation of project must be planned properly. We have to look at all cost options and choose the best one for the campaign to be as effective as possible.´´ she explains. She is very enthusiastic about her work and she claims that she likes all of her campaigns, she takes them very personally and she always puts maximum effort to each and one of them.
Miller Genuine Draft
Miller is drifting their way into the Bulgarian market in 2019. Very popular beer from USA is trying to find its place in the hearts of Bulgarian people, and Strata Promo is helping them to achieve this goal. Dari is in charge of this project and she is very excited about it. Campaign includes in-store activation with tasting stands for people buying groceries. But the main crowd-puller are series of events in night clubs across the Bulgaria. Each weekend, there are couple of places where you can experience Miller Draft right now! Strata enable people to taste exceptional beer in high-end clubs, attracting customers trying to provide delightful experience. If you buy couple of beers and meet conditions, you have chance to win a night ride in a limousine at the end of your exciting party! You can feel like a rockstart with your friends for an hour, riding through your city. Now that is an exceptional experience!