Treasure hunt or how to get your audience involved.

Ina Glabadanidu has been employee of Strata Promo for 7 years gaining a lot of experience during this time and becoming Senior Manager. She shared how she feels about working at Strata Promo as well as her favorite campaign.

by Filip Mrva

Ina Glabadanidu

She has been in Strata for 7 years and started as a project manager, since she had experience from former jobs. Today she is a senior account manager with many projects under her belt. She described how much she likes innovative and creative thinking in Strata and how much space she gets to carry her own ideas into action. She puts emphasis on being herself which is big part of her job, she explains: ´´It is interesting to create things in working environment, to think for yourself, to be yourself. Therefore every project has its own signature according to which manager did it. Just like an artist.´´ She is part of an execution, design creation and production, too.

Ina´s favorite promotion for Ferrero – Kinder Pingui treasure hunt

Way back in 2014, Ina got in charge of another project for Ferrero – Kinder Pingui, although this time, the purpose of whole promotion was different. Ina and her colleagues had an idea how to create entertaining games for children to interact with in order to raise brand awareness. The idea came to a realization in several shopping malls in Sofia. Ina and her team literally stayed and slept in the mall overnight, just to finish building a treasure hunt corner for children. It took them 2 nights to build the zone. The zone stayed there for period of 2 weeks. There were hostesses at these corners with actors in costumes playing Pingui characters. Kids needed to play games in order to get 4 clues, which needed to be registered on a microwebsite created specifically for this promotion, where they were able to win prizes. The games were divided in 4 topics and therefore every stage was different. There were construction games like puzzle of treasure map or 3D puzzle of igloo, sport games like long jump from the spot, aerobics, wizard and dancer games, all very fun and entertaining. The prizes were very compelling as well, such as a telescope or a PlaystationPortable.

Kids got a chance to meet the characters and play games, which was big success since parents were really happy that their kids are having fun playing games. This was an interactive and very entertaining way of increasing a brand awareness and creating a community around the brand. Purpose of this promotion was to create an interest about the brand, get people to visit the website and register so they can get promotional newsletter in the future. Frequency works. Drip, drip by drip. What we seek to do is to engage people one by one, through years, through time you are able to create a loyal customers.

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