When can you see the real beauty of a women?
By Filip Mrva
This series of articles is dedicated to Strata employees who work everyday to bring your company story to life. This is a chance for you to find out what kind of people work behind the curves of Strata Promo.
Today I am going to introduce you to the next senior account manager, who is one of the longest working employees in Strata Promo and here is why. According to her own words, everyday in Strata is different, because every project is unique in its own way. Therefore, it can easily avoid a routine that is destructive to people’s character in other jobs. She meets new challenges on a daily basis and that’s what makes it so exciting. Favorite part of her job is talking to her clients, mainly Unilever and Dove. After years of partnership with these brands, we have a very strong bond with them. She talks with her clients all the time through e-mails, phone and sometimes meetings are needed, either formal or informal.She also likes the way brainstorming in strata works. She (or someone else) can come up with an idea,
Dove´s Book promotion
Marti’s favorite project worked on and was in charge of Dove’s Real Beauty campaign. Dove wanted to present their message (#RealBeauty), which was aimed at women’s inner beauty. They tried to remind women that they were all born unique and beautiful, that beauty presented in the media is not the most important. Strata Promo put their heads together with Marti and Penko leadership they came up with an exceptional idea. They suggested that the story of 10 real women about their beauty would be presented and written down by Bulgarian writers in short stories and put into a Book of Real Beauty, in order to share it with a broader audience. These women shared strong emotional tales full of endurance and willpower.Marti is particularly proud of this one because she was charged with this campaign and executed from A to Z. As you can imagine,
The logo is not the brand. Many people know Dove as a logo, they know what they sell, but they don’t know their story, what they stand for. Through this campaign, Strata told an audience what the brand stands for and told the stories of women in an order to tell the Dove’s story. The main goal of this campaign was to present the new Dove´s mission. By sharing these stories, many women have been able to connect with them since they saw themselves in it. This created a strong connection to the brand itself.