Who doesn´t like Pinguins, right?

By Filip Mrva

This series of articles is dedicated to Strata employees who work everyday to bring your company’s story to life. This is a chance for you to find out what kind of people work behind the curves of Strata Promo.

Lyubomira Naneva

She is one of the senior employees of Strata Promo. After gaining enough experience and trust, doing every job that was needed in the company, she became a senior project manager. She is a leading team of colleagues and together they execute all kinds of exciting creative projects. Her main responsibility is client service as well as managing BTL and digital activities. Right now, there is so much work to be done, so it is all over the place and helping everyone with everything she can. She says: ‘In Strata, it’s not so much about individuals. We work as a team. We help each other. We are focused on getting the job done. “ She is a very creative person who loves drawing and writing. She is behind many design ideas of past and ongoing promotions.

Lyubomira’s favorite promotion for Ferrero – Kinder Pingui

It was the year 2016 when Ferrero introduced their new Kinder Pingui character and Strata Promo had the honors to reveal the character to the Bulgarian market. Lyubomira was one of the head creatives in this project and since it was one of her first ones and she had the space to realize many of her ideas and designs, this is her favorite campaign for Strata Promo so far. Promotion included in-store activation with many great ideas, such as game on tablet with penguin as a main character, where kids were able to win cool prizes, for example the custom made FUNBOOK. Lyubomira is especially proud of this FUNBOOK because she and her team came up with the design and ideas for it. FUNBOOK contained table game for the whole family, pexeso (match to match cards), find names and much more. In the stores there was a small stage with life-sized puppet of a new character. The penguin interacts with kids in a funny way to get their attention, controlled by an actor.

In this case, we have to remember that our target group were moms with little kids. We needed kids to like the character funny and friendly side as well as moms to trust it´s reliable and caring side. In the end, this snack is meant for kids, but moms buy it. You have to find a connection and make it work in order to have successful promotion.

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